The 20 Data Points That Win Jobs | TigerLeads.AI
The TigerLeads Playbook

20 Data Points
That Win Jobs.

Every job card on TigerLeads.AI is built from 20 high-signal data points pulled from public records and verified before they hit your dashboard. Here's exactly what each one tells you — and how to turn it into a closed deal before your competitor even calls back.

20
Data points per lead
4
Buyer playbooks
60s
From unlock to outreach

Read the lead. Win the job.

Most contractors and suppliers waste leads because they treat every job the same. They open the card, see a name and an address, and fire off a generic pitch.

The leads that close are the ones where you used the data. Each field on a TigerLeads card is a signal — about timing, scope, urgency, decision-maker, and budget. Read them right and your first message lands like an inside hire, not a cold call.

Below: every data point, what it means, and how to use it — broken down for General Contractors, Subcontractors, Tradesmen, and Suppliers.

The 4-Lens Read

Don't read fields.
Read stories.

Every TigerLeads card answers four questions about a job. Read them in order — before you write a single word of outreach — and you'll know exactly how hot the lead is, what the buyer cares about, whether you can show up fast, and who actually decides.

Lens 01
Prioritize
How hot is this lead, and is it worth my time? Score the opportunity before you invest a minute in outreach.
→ Filing Date
→ Permit Status
→ Job Cost
Lens 02
Personalize
What's the job, and what does this buyer actually care about? Build a hook that proves you understand the work.
→ Property Type
→ Permit Type + Sub-Type
→ Project Description
Lens 03
Locate
Can I show up fast, and do I have credibility here? Lock down logistics, code, and local proof.
→ Job Address
→ County / City
→ State
Lens 04
Connect
Who decides, and what's the fastest path to them? Pick the right channel and the right opening line.
→ Owner • Applicant
→ Contractor + Address
→ Related Contacts
Run every lead through these four lenses. Five seconds of reading saves an hour of wasted outreach.
// Jump to a data point
01Permit / Record # 02Filing Date 03Property Type 04Permit Type 05Permit Sub-Type 06Project Description 07Job Address 08Job Cost / Value 09Permit Status 10Owner Name 11Applicant Name 12Applicant Email 13Applicant Phone 14Contractor Name 15Contractor Address 16Contractor Email 17Contractor Phone 18Related Contacts 19County / City 20State
01
// Identifier

Permit / Record Number

Your thread ID for the entire conversation. The unique identifier that proves you're talking about a real job — and lets county staff, applicants, and your team look it up in seconds.

Why It Matters
Drop it into your subject line and first sentence and you instantly look credible. It also lets you track every follow-up, avoid duplicate outreach across teammates, and keep one clean thread for quotes, COIs, and schedule options.
How To Use It
General Contractor
"Re: Permit #____ at [address]. We can handle [scope] inspection-ready. Share the timeline — I'll send a clear quote and earliest start today."
Subcontractor
"Re: Permit #____. Who's handling [trade scope]? If you're still assigning subs, I'll send pricing and lock an install window."
Tradesman
"Re: Permit #____. If you need extra hands for [trade] (rough/trim/finish), I can staff a crew quickly to help you hit schedule."
Supplier
"Re: Permit #____. Sourcing [materials]? I can quote pricing, confirm lead times, and have alternates ready so the job doesn't stall."
Smart Question
"Are you still taking bids for this permit, or is someone already selected?"
Best CTA
"Reply with scope + target start date and I'll send pricing and availability today."
What to Send
Quote   Availability window   License / COI
Avoid This
Don't reach out without referencing the permit #. Without it, your outreach feels generic and gets ignored.
02
// Timing

Filing Date

How "hot" the lead is. The date tells you whether to pitch planning help, execution help, or next-phase support — and what message will actually land.

// Power Combo
Filing Date + Permit Status = Exact Urgency Read
A 5-day-old permit in review means the buyer is still negotiating bids — call today, you can still influence specs. A 60-day-old permit in issued means execution started weeks ago — pitch overflow help, change-order support, or the next phase. Same data point, opposite message.
Why It Matters
Newer dates usually mean the project is still being planned and you can influence specs. Older dates mean the job is likely staffed — pitch change-order help or next-phase support instead. Use it to prioritize the freshest leads first and trigger reminders aligned to typical lead times.
How To Use It
General Contractor
"Saw this filed on [date] — still finalizing plans and bids, or already scheduled? If you're comparing, I'll send a fast estimate and realistic start window."
Subcontractor
"Filed on [date] — already assigning [trade]? If not, I can price quickly and hold an install window that fits."
Tradesman
"Filed on [date] — if you're ramping soon, do you need extra labor for the peak week? I can staff coverage based on your start date."
Supplier
"Filed on [date] — if materials need to be locked soon, I can quote today, confirm lead times, and recommend alternates to protect schedule."
Smart Question
"What's the target start date — or the next milestone date?"
Best CTA
"Send the milestone date + scope and I'll reply with price and availability."
What to Send
Estimate range   2 schedule options   Lead-time options
Avoid This
Don't treat older permits like fresh leads. Switch the angle to "support" or "next phase" — otherwise you sound out of touch.
03
// Context

Property Type

Residential vs. commercial. This single field changes your pitch, your proof points, your objection-handling, and which products you should lead with.

Why It Matters
Residential buyers care about cleanliness, speed, and trust. Commercial buyers care about compliance, documentation, and minimizing downtime. Your opener, your assets, and your CTA should all shift based on this one field.
How To Use It
General Contractor
"Since this is [residential/commercial], what matters most — speed, budget, or minimizing disruption? Share constraints and I'll propose the cleanest plan."
Subcontractor
"For [residential/commercial], do you need occupied-site care or after-hours coordination? I'll align the right crew and quote based on real conditions."
Tradesman
"Residential or commercial? I can place the right type of crew — clean occupied-home work or commercial pace and coordination."
Supplier
"For [residential/commercial], are you prioritizing price, delivery speed, or spec compliance? I'll quote the right tier and confirm availability."
Smart Question
"Any occupancy or access constraints, HOA/tenant rules, or required work hours?"
Best CTA
"Reply with your top priority — cleanliness, speed, or compliance — and your timeline. I'll tailor the quote."
What to Send
Residential: reviews + photos   Commercial: COI + spec sheets
Avoid This
Don't pitch commercial like residential — or vice versa. Homeowner reviews won't win a commercial PM. Compliance docs won't win a homeowner.
04
// Scope

Permit Type

The exact job category. Tells you what work is happening so you can lead with a specific solution instead of generic sales talk.

// Power Combo
Permit Type + Sub-Type + Description = Your Exact Takeoff
One field alone is a guess. All three together is a takeoff. Permit Type tells you the trade, Sub-Type tells you the package, Description tells you the wrinkles. Read all three before you write a quote and you'll bid the actual job — not a generic one.
Why It Matters
Mirror the type back in your opener and you instantly sound informed. It also lets suppliers recommend the right material category, lets subs pitch the exact install task, and lets GCs scope the bid template correctly.
How To Use It
General Contractor
"This looks like a [permit type] — do you want turnkey handling or just help with a portion? Confirm scope and I'll send a line-item bid."
Subcontractor
"Since it's a [permit type], are you covered on [trade scope]? If not, I can quote fast and commit to an install window."
Tradesman
"For this [permit type], do you need labor help for rough, trim, or finish? Give me dates and I'll confirm staffing."
Supplier
"For [permit type], do you already have materials selected? I can quote the right category, include lead times, and offer alternates."
Smart Question
"What part is already covered, and what still needs a vendor?"
Best CTA
"Confirm scope and timeline — I'll send a clean line-item quote today."
What to Send
Line-item quote   Inclusions / exclusions   Spec sheets
Avoid This
Don't pitch "everything." Tie your offer directly to the permit type. Vague "general services" loses to specific solutions every time.
05
// Precision

Permit Sub-Type

Your precision target. Sub-type tells you what package to propose, what gotchas to anticipate, and how to position a tight, confident offer.

// Power Combo
Sub-Type + County / City = Compliance Edge
A "service upgrade" sub-type in Miami-Dade has very different inspection touchpoints than the same sub-type in Polk County — wind load, utility coordination, scheduling all vary. Mention the sub-type AND the local quirks in your opener and you sound like a local who's done this 50 times.
Why It Matters
If it's a service upgrade, you pitch panel + meter + utility coordination + inspection-readiness. If it's a re-roof, you pitch underlayment, flashing, and delivery scheduling. Calling out the sub-type proves you know the job — not just the trade.
How To Use It
General Contractor
"Because it's a [sub-type], the two common gotchas are [X] and [Y] — we prevent both. Ready to schedule, or still finalizing scope?"
Subcontractor
"For [sub-type], are you doing A or B? Confirm and I'll price it accurately and hold an install window."
Tradesman
"For [sub-type], crews get tight. If labor becomes the bottleneck, I can staff extra hands for the critical days."
Supplier
"For [sub-type], lead times can bite. Tell me the onsite date — I'll quote compliant products plus alternates."
Smart Question
"Are specs already selected, or still being decided?"
Best CTA
"Reply with A/B on scope + your target install date. I'll send the right package pricing."
What to Send
Sub-type checklist   Package quote
Avoid This
Don't treat all sub-types the same. This is where most delays and change orders start. Miss the sub-type and your quote misses critical details.
06
// Personalization

Project Description

Your personalization engine. Pull one or two keywords from the description, build your hook around them, and your outreach reads like an inside referral.

Why It Matters
Use the description to identify complexity (multi-trade, addition, PV, low-voltage, pool) and propose a fast next step — site visit, takeoff, or value-engineering option. Suppliers can offer pre-built bundles ("kitchen remodel lighting package") and quote faster than competitors.
How To Use It
General Contractor
"I saw '[keyword]' — quick check so I quote correctly: is it [detail A] or [detail B]? Confirm and I'll send a clear estimate."
Subcontractor
"Based on '[description]', for [trade] are you doing A or B? I'll price it accurately and confirm availability."
Tradesman
"From the description, do you need labor for [phase]? Share dates and I'll confirm crew availability."
Supplier
"From '[description]', are you using A or B materials? Confirm and I'll quote a matched SKU list with lead times."
Smart Question
"Has the scope changed since filing, or is it still accurate?"
Best CTA
"Reply A or B + your target date. I'll send pricing today."
What to Send
Good / Better / Best options   SKU bundle quote
Avoid This
Don't copy the description back without clarifying. One smart A/B question gets a reply. Restating their own words doesn't.
07
// Logistics

Job Address

Your fast-mobilization key. The address enables same-day site visits, accurate logistics, and instant local credibility ("we're already 8 minutes from you this week").

Why It Matters
Confirm service area, route a same-day visit, and reference neighborhood-specific constraints (parking, access, HOA, historic districts, coastal wind zones). It also lets suppliers quote delivery costs accurately and helps contractors estimate mobilization, staging, and dumpster placement.
How To Use It
General Contractor
"This is at [address] — any access, parking, or HOA rules I should plan around? I can do a quick walkthrough and price it accurately."
Subcontractor
"For [address], are there access limits or required work hours? Confirm conditions and I'll price it right and hold the install window."
Tradesman
"For [address], do you need local labor support to reduce travel and mobilization time? I can staff nearby hands."
Supplier
"For [address], do you want jobsite delivery or staged drop by phase? Share constraints and I'll quote delivery and timing accurately."
Smart Question
"Any access restrictions, parking rules, HOA approvals, or delivery windows?"
Best CTA
"Pick a walkthrough window — [Option A] or [Option B]."
What to Send
Pre-walk checklist   Delivery plan summary
Avoid This
Don't quote blind. Access and site conditions can change labor time and cost dramatically — pricing surprises kill deals.
08
// Qualification

Job Cost / Project Value

Your qualification lens. Helps you score the opportunity and choose the right bid style — fast fixed-price for smaller jobs, full-options proposal for high-value ones.

// Power Combo
Project Value + Property Type = Right Bid Style
$35K residential = fixed-price quote, warranty story, friendly tone. $750K commercial = tiered options, COI on day one, schedule guarantees. Same dollar bracket, different property type? Completely different proposal. Wrong style on the wrong job is why most bids get ignored — even when the price is competitive.
Why It Matters
For high-value jobs, push a full proposal with options, warranty tiers, and schedule guarantees. For smaller jobs, offer a fixed-price package and quick start dates. Helps you decide how much sales effort to invest and what financing or value-engineering to mention.
How To Use It
General Contractor
"With a project around $[value], do you want a fast fixed price or a Good/Better/Best proposal with warranty tiers? I'll send whichever fits how you're deciding."
Subcontractor
"To stay aligned, are you targeting budget spec or premium/warranty-forward spec? I'll price accordingly and keep scope tight."
Tradesman
"If this is a larger job, do you need short-term peak labor or ongoing support? Tell me the production window and I'll confirm staffing."
Supplier
"Do you want standard materials or Good/Better/Best tiers? I can quote both and show lead times so you choose confidently."
Smart Question
"Are you optimizing for lowest upfront cost or best long-term warranty/performance?"
Best CTA
"Reply 'budget' or 'performance' + your timeline. I'll send the right pricing options."
What to Send
Tiered quote   Warranty notes   Tiered SKU pricing
Avoid This
Don't sound like you're upselling because the project is bigger. Frame it as matching options to their goals — not your margin.
09
// Stage

Permit Status

Your timing dial. Status tells you whether to pitch planning help (in review), execution help (issued/active), or next-project help (closed) — so you're never "too early" or "too late."

// Power Combo
Permit Status + Filing Date = Where to Apply Pressure
Pending + recent → specs are still moveable, bring samples and value-engineering. Issued + recent → execution starts soon, bring availability and a start-date offer. Issued + 60+ days old → inspection is near, bring problem-solving and overflow help. Match the message to the moment.
Why It Matters
In review? Pitch planning support and spec selection. Issued or active? Pitch speed, labor availability, and inspection-ready execution. Final or closed? Pitch maintenance, upgrades, or the next project. Use the status in your CTA: "If you're still awaiting approval, we can pre-price now so you're ready the day it issues."
How To Use It
General Contractor
"If still pending, I can pre-price now so you're ready day-of-issuance. If active, I can confirm start dates and execute inspection-ready. What milestone are you trying to hit?"
Subcontractor
"If in review, I'll budget it now. If issued, I'll lock an install window. What date are you trying to protect?"
Tradesman
"If active and labor is tight, I can staff support for the critical week so you don't slip schedule."
Supplier
"If awaiting approval, now's the time to lock lead times. If active, tell me the onsite date and I'll align delivery."
Smart Question
"What's the next milestone — issuance, start, or inspection?"
Best CTA
"Reply with the next milestone date and I'll send pricing + the right next step."
What to Send
Status-based checklist   Quote + availability
Avoid This
Don't use the same script for every status. Mistimed outreach gets ignored — even if everything else in the pitch is perfect.
10
// People

Owner Name

Your relationship lever. Owners decide on residential and owner-builder jobs — and they respond to clarity, simplicity, and reduced risk.

// Power Combo
Owner Listed + Contractor Listed = Decision Path
Both listed → contact the contractor first, they decide. Owner only → it's owner-builder or DIY-led, contact the owner directly. Contractor only → an investor or commercial entity is behind it, route through the contractor and ask who approves. Knowing which path saves you a week of dead-end emails.
Why It Matters
Address them by name and keep the message benefit-driven. Owners want simple outcomes (timeline, price, mess control). GCs want process (scope, compliance, schedules, COI, W-9). Knowing it's the owner means dropping the technical jargon and focusing on outcome.
How To Use It
General Contractor
"Hi [Owner] — I saw the permit at your property. Still gathering bids or ready to schedule? Share your priority (price, speed, quality) and I'll send a clear estimate."
Subcontractor
"Hi [Owner] — if you're still selecting [trade], I can provide a clean quote and timeline. If a GC is managing it, happy to coordinate directly with them."
Tradesman
"Hi [Owner] — if you already have a contractor but need extra labor support, I can coordinate with them to keep the job moving."
Supplier
"Hi [Owner] — if you're choosing materials, I can price options at different tiers and help match products to your budget and timeline."
Smart Question
"Are you hiring now, or still planning and comparing bids?"
Best CTA
"Reply with your priority and timeline — I'll send a simple estimate today."
What to Send
Reviews + before/after photos   Warranty summary
Avoid This
Don't talk like a PM to a homeowner. Keep it simple, outcome-focused, and free of trade jargon.
11
// People

Applicant Name

Your most-responsive contact. Applicants are usually "in motion" — actively pushing the permit forward — and they can route you straight to the decision-maker.

Why It Matters
If they're a designer, architect, or GC office staff, your goal is to get routed to the decision-maker or installer while staying helpful. Don't argue for attention — ask to be routed. It gets faster results.
How To Use It
General Contractor
"Hi [Applicant] — are you the best contact for awarding [scope], or should I coordinate with the GC/owner? Confirm scope + timeline and I'll send a quick budget this week."
Subcontractor
"Hi [Applicant] — are you assigning [trade] subs? Share the install window and I'll send pricing and availability."
Tradesman
"Hi [Applicant] — who coordinates labor on this project? Route me correctly and I'll confirm staffing and coverage dates."
Supplier
"Hi [Applicant] — are you handling sourcing and specs? Confirm what's needed and I'll quote with lead times and alternates."
Smart Question
"Who approves pricing and who schedules the work?"
Best CTA
"Point me to the right person and I'll send pricing and availability today."
What to Send
One-page capability sheet   Quick budget range
Avoid This
Don't assume the applicant is the decision-maker. Verify first — then ask for the route. It saves a week of dead-end emails.
12
// Channel

Applicant Email

Your high-signal delivery channel. Email is how you ship proof, pricing, and a clean thread the lead can forward internally.

Why It Matters
Use tight subject lines that include the permit # and address. Attach only what helps them decide quickly — quote template, spec options, cut sheets. Follow email with a short text or call referencing the same thread to lift reply rate.
How To Use It
General Contractor
"Hi [Name] — Permit #____ at [address]. Two questions: (1) is scope A or B, and (2) target start date? Reply and I'll send a clear estimate today."
Subcontractor
"Hi [Name] — for Permit #____, still assigning [trade]? Confirm A/B scope + install window and I'll send pricing and availability."
Tradesman
"Hi [Name] — need labor coverage for Permit #____? Tell me start date + peak week and I'll confirm staffing options and rates."
Supplier
"Hi [Name] — re: Permit #____. Confirm product tier + onsite date and I'll quote pricing, lead times, and alternates today."
Smart Question
"Is the timeline fixed or flexible?"
Best CTA
"Reply with A/B + start date — I'll send the quote today."
What to Send
Quote   Availability   COI / license / cut sheets
Avoid This
Don't over-attach and over-write. Keep it 3–6 lines and 1–2 attachments max. Long emails don't get replies.
13
// Channel

Applicant Phone

Your speed advantage. A 60-second call qualifies the lead, books the next step, and beats the email queue — especially on hot, newly filed permits.

Why It Matters
Lead with permit context and ask one specific question: "Are you still choosing a contractor for [scope]?" If they don't answer, leave a voicemail with the permit #, address, and one clear offer (site visit availability or same-day estimate).
How To Use It
General Contractor
"Hi [Name] — calling on Permit #____ at [address]. Still choosing someone for [scope] or already lined up? What's the target start date and who approves the award?"
Subcontractor
"Hi [Name] — quick check on Permit #____. Has [trade] been assigned? If not, what install window are you targeting?"
Tradesman
"Hi [Name] — short on labor for [trade] on this permit? What week is tightest so I can confirm coverage?"
Supplier
"Hi [Name] — still sourcing [materials] for this permit? When do you need it onsite so I can confirm lead times?"
Smart Question
"Are you still collecting bids, or is it already staffed?"
Best CTA
"Tell me scope + start date — I'll send pricing today."
What to Send
Follow-up text/email recap   Calendar link
Avoid This
Don't leave a voicemail without the permit # and address. People won't connect a generic message to their project. Reference both — every time.
14
// Strategy

Contractor Name

Your strategy switch. If a contractor is already listed, you stop competing and start supporting — overflow labor, specialty work, materials, or backup coverage.

// Power Combo
Contractor Listed + Project Description = Where You Fit In
A listed contractor + a description naming "kitchen + bath + addition" tells you the prime is stretched thin across multiple trades. Pitch the slice they'd happily sub out — not the whole job. Read the description for the part that's least in their wheelhouse, and lead your offer there. That's your wedge.
Why It Matters
Suppliers pitch directly to the contractor. Subs offer overflow labor, specialty portions, or faster scheduling. Competing primes pivot to "next job" or change-order help. Don't try to displace — offer a wedge.
How To Use It
General Contractor
"I see a contractor is listed — if you need a backup plan, specialty help, or change-order support, we can step in fast and keep it inspection-ready."
Subcontractor
"Hi [Contractor] — if you want help with [specialty/overflow], I can cover that portion and keep you on schedule for inspection."
Tradesman
"Hi [Contractor] — if staffing is tight, I can provide extra hands for [phase] so you don't miss milestones."
Supplier
"Hi [Contractor] — if you want to lock materials, I can quote with lead times and alternates so you avoid delays."
Smart Question
"What's your biggest bottleneck right now — labor, materials, or schedule?"
Best CTA
"Tell me the bottleneck + dates — I'll propose the fastest fix today."
What to Send
Support-focused bid   Availability / lead times
Avoid This
Don't try to replace the listed contractor with a generic pitch. Offer a support wedge — that's how you get a yes today.
15
// Logistics

Contractor Company & Address

Your targeting and logistics key. Confirms they're local, verifies legitimacy, and tailors delivery, mobilization, and account setup around their base.

Why It Matters
Suppliers can pitch will-call pickup, jobsite delivery routes, and account setup. Subs can pitch quick mobilization and familiarity with local inspectors. Mention proximity to build trust: "We're set up to deliver to your yard or directly to the job — whichever keeps your crew moving."
How To Use It
General Contractor
"If you ever need backup coverage or specialty support on a tight schedule, we can coordinate quickly through your office and stay inspection-ready."
Subcontractor
"Should subs coordinate through the office or directly with the superintendent? Confirm your workflow and I'll align scope, pricing, and schedule."
Tradesman
"Should labor report to your yard first or direct to site? I can staff based on how you dispatch crews."
Supplier
"We can deliver to your yard or direct to [job address] — what keeps your crew moving fastest?"
Smart Question
"Do you prefer jobsite delivery or yard pickup, and what are your delivery windows?"
Best CTA
"Reply delivery vs. pickup + preferred day/time — I'll confirm logistics."
What to Send
Delivery plan options   Account setup info
Avoid This
Don't make contractors chase logistics details. Give two clear options up front — they'll pick one and move forward.
16
// Channel

Contractor Email

Your operational delivery line. Send the contractor everything they need to approve in one clean thread — line-item quote, lead times, alternates, and required docs.

Why It Matters
Keep it operational: pricing + availability + delivery date + one clear approval step. Include credit app, order confirmation, or scope-acceptance link. A fast, attachment-rich email beats five rounds of "can you clarify?"
How To Use It
General Contractor
"If you need specialty support or a backup plan tied to Permit #____, I can send pricing + availability fast so you're not stuck."
Subcontractor
"Here's line-item pricing for [trade scope], inclusions/exclusions, and available install windows. Approve by [time] and I'll hold the slot."
Tradesman
"If labor is the constraint, share start date and peak days — I'll confirm staffing availability and rate structure today."
Supplier
"Here's pricing + lead times + alternates. We can deliver by [date] and stage by phase if needed. Approve by [time] to lock."
Smart Question
"When do you need it installed or onsite to protect the schedule?"
Best CTA
"Approve by [time] to lock price + delivery/install window."
What to Send
Line-item quote   Lead times   Alternates   Essential docs
Avoid This
Don't send vague quotes without lead times or next steps. Contractors ignore anything that creates back-and-forth.
17
// Channel

Contractor Phone

Your close-the-loop line. One direct call solves bottlenecks faster than a week of emails — crew shortage, inspection deadline, or missing materials.

Why It Matters
Contractors respond to time-savers. "We can have [materials] on-site tomorrow morning" or "We can add a crew for rough-in next week" closes faster than any email. Lead with availability, pricing clarity, and how you prevent schedule slips.
How To Use It
General Contractor
"What's your next milestone date? If you need specialty help or backup coverage, I can quote fast and confirm schedule."
Subcontractor
"What's your start date and inspection date? Tell me the window and I'll confirm availability and lock scope."
Tradesman
"What week is tightest and what hours are required? If labor is the bottleneck, I can staff the days you're most exposed."
Supplier
"When do you need materials onsite and what's the inspection deadline? I'll confirm lead times and delivery windows."
Smart Question
"What's most likely to delay inspection — labor, materials, or coordination?"
Best CTA
"Give me the dates — I'll confirm a plan today."
What to Send
Text/email recap   Dates + pricing   Next steps
Avoid This
Don't call without a clear offer. Lead with the problem you solve — speed, certainty, or schedule protection.
18
// Routing

Related Contacts

Your alternate path to "yes." Owners, engineers, architects, expediters, or other stakeholders — use them to find the real decision-maker and create multi-threaded outreach.

Why It Matters
If you can't reach the applicant, contact a related party with a simple routing ask: "Who's best to talk to about [trade/material]?" Suppliers can use related contacts to get specs approved through designers and engineers. Contractors can use them to clarify scope and avoid change orders.
How To Use It
General Contractor
"You're listed as a related contact — who's best to approve pricing and schedule? Route correctly and I'll send a clean bid today."
Subcontractor
"Who's assigning subs for [trade] on this permit? I can coordinate directly with the GC/PM to move fast."
Tradesman
"Who schedules labor crews? Route me to the right person and I'll confirm staffing options."
Supplier
"Who approves material selections and POs? Point me correctly and I'll quote and provide lead times + alternates."
Smart Question
"Who is the best person to approve [trade/material] on this permit?"
Best CTA
"Connect me to the decision-maker and I'll send pricing today."
What to Send
Spec / cut sheet   Scope clarification notes
Avoid This
Don't blast every contact with the same message. Use contacts strategically — to route, approve, or unblock — not to spam.
19
// Geography

County / City

Your local-credibility lever. Tells you the rules, the inspection culture, and what paperwork matters — so you can position local expertise instead of generic experience.

// Power Combo
County / City + State License = Local Credibility Stack
Lead every outreach with both. "Licensed [trade] contractor in [State], working [County] every week — we know what inspectors flag here." One sentence removes the two biggest credibility questions any buyer has. Add your license number in the email signature and you've eliminated three rounds of "send us your docs" before they even start.
Why It Matters
Helps you anticipate permitting timelines and common rejections so you can proactively offer compliance help. Suppliers can reference jurisdiction-specific code (rated assemblies, wind loads, energy code) and recommend compliant products up front. Lead with: "We work in [City/County] every week and know what inspectors flag for [scope]."
How To Use It
General Contractor
"We work in [City/County] often and know what inspectors flag for [scope]. Share your timeline — I'll propose a plan that avoids delays."
Subcontractor
"We've done [trade] work in [City/County] and understand local expectations. Optimized for first-pass inspection or fastest schedule?"
Tradesman
"If this is in [City/County], I can staff local labor support to reduce travel time and keep productivity high."
Supplier
"For [City/County], do you need specific compliance — rated assemblies, energy code, wind? I can quote compliant options with documentation."
Smart Question
"Is the priority passing first inspection, or starting ASAP?"
Best CTA
"Share your milestone date — I'll align the plan to local requirements."
What to Send
Local inspection checklist   Compliance documentation
Avoid This
Don't assume every jurisdiction behaves the same. Local enforcement patterns are real — and a winning bid in one county can fail inspection in the next.
20
// Geography

State

Your credibility and compliance baseline. Determines licensing, insurance norms, and code — and shapes the documentation package every buyer expects.

Why It Matters
Build credibility fast by stating your license class and compliance in that state. Standardize your documentation package (license number, COI, bond if applicable) and tailor your offer to state-specific conditions (weather, coastal, common construction methods). Suppliers can optimize shipping routes, stocking, and rebate programs for that market.
How To Use It
General Contractor
"We're state-licensed in [State], insured, and can handle the scope inspection-ready. Share timeline + scope — I'll send a clear quote and availability today."
Subcontractor
"We're licensed for [trade] in [State] and can provide COI and license docs for your file. Confirm scope + install window and I'll send pricing today."
Tradesman
"Need compliant labor support? Tell me start date, required experience level, and site rules — I'll confirm staffing options."
Supplier
"We can provide compliant products and documentation for [State] requirements. Share onsite date + spec tier and I'll quote with lead times and alternates."
Smart Question
"Do you need license, COI, W-9, or bond on file before scheduling?"
Best CTA
"Reply with scope + timeline — I'll send the quote plus required docs."
What to Send
License   COI   W-9   Bond (if relevant)   Spec sheets
Avoid This
Don't bury credibility. Lead with compliance and documentation — it removes friction and shortens the sales cycle.

Anatomy of a winning first touch.

Here's what reading the data actually looks like in practice. One real outreach. Six data points. Four lines of copy.

Notice how every highlighted phrase ties back to a specific field on the job card. Generic openers get deleted. Specific openers get answered.

// What this email is actually doing
01
Permit #
Instant credibility + thread ID. Proves it's not spam in the first three words.
05
Sub-Type
"200A service upgrade" — a specific solution, not a generic pitch.
07
Job Address
Localized, not random. Signals you've actually looked at the project.
02
Filing Date
"Filed Tuesday" — fresh and urgent. They're still deciding right now.
19
County
"Duval County every week" — local credibility and inspection knowledge.
20
State License
License # in the signature. Removes the credibility question pre-emptively.
Plus: an A/B question (panel-only vs. panel+meter) that forces a one-tap reply, and a CTA with a time-bound easy yes ("reply with both and I'll send a price today"). Six data points, four lines, one ask. That's how reading the lead becomes winning the job.

Now you know what to do
with every lead.

TigerLeads delivers all 20 data points on every job card, vetted and ready. Stop chasing scraps. Start striking first.

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